View Sidebar

SEO, Marketing, and the Digital World

Founder/CEO of Wormann Consulting, focusing on leading digital marketing efforts including SEO, PPC, paid ads, marketing management, and social media. Previously worked in client services and led online marketing efforts in the agency setting. When I have time, I write about online marketing, trends online, and other vaguely related points of interest.
How to Hire an AdWords Manager

How to Hire an AdWords Manager

Who Should You Hire as an AdWords Manager? Using Google AdWords (often referred to as Pay Per Click or PPC) is not necessarily difficult, and is designed so that the average layperson can use it for their business.  Remember, this is where Google makes almost all of their money, so […]

December 29, 20140 commentsRead More
Google Yourself. Go Ahead, Give It a Try!

Google Yourself. Go Ahead, Give It a Try!

When was the last time you Googled someone to find out a little more about them?  Most likely either looking up an old friend, or looking to find out more about a business associates, usually before meeting them.  People are Googling you, and you had better know what they’re seeing. […]

October 19, 20140 commentsRead More
Stupid Things You’re Doing on Social Media

Stupid Things You’re Doing on Social Media

It’s amazing that although so many people are on social media (for example, 71% of adult internet users are on Facebook), so many people are making mistakes.  If you’re just using social media to connect with friends and to be…well…social, that’s one thing.  Social media has also become an important […]

October 16, 20140 commentsRead More
New SEO Correlation Study – What You Need to Know

New SEO Correlation Study – What You Need to Know

SEO Correlation Study The good folks at Searchmetrics have put together a very comprehensive study based on a very large collection of data showing correlations between search engine rankings and a large number of factors.  What this basically comes down to is, if you’re interested in your website showing up high […]

October 1, 20140 commentsRead More
The World According To Google

The World According To Google

I thought it would be fun to see how people view the world based on what they type in to Google. The results are fun…

September 29, 20140 commentsRead More
What Google Actually Said

What Google Actually Said

I work for a marketing agency full time and lead SEO efforts for a good number of clients, and some of them spending a large amount of money on services related to Google.  As a result, members of my team and I spend a lot of time on the phone […]

May 15, 20140 commentsRead More
How Do I Improve My AdWords Quality Score?

How Do I Improve My AdWords Quality Score?

If you’ve ever run ads with Google AdWords, you may have had a run in with the AdWords Quality Score.  Many people don’t notice it because it isn’t shown by default in your AdWords account.  However, if you hover over the speech bubble next to your keywords you will see […]

February 18, 20140 commentsRead More
How Does Google Handle Duplicate Content?

How Does Google Handle Duplicate Content?

Duplicate Content and the Big G Duplicate content is one of the most misunderstood issues in SEO.  Many people believe Google penalizes you for it, many think it really doesn’t matter, and others just don’t care.  A client recently asked how close content could be for multiple sites that he […]

February 11, 20140 commentsRead More